Last time the used car salesman pitched a lemon at you, he called the high price tag an "investment." Didn't sound so bad did it? He gift wrapped his words. When you were fired, they called it a strategic downsizing. Now that didn't make you any better off... but it sure sounded nicer than being "fired". Euphemisms are efficient linguistic tactics to counter objections.
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Saturday, February 21, 2009
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